Charlie Alex
Lee activates at one of the largest music festivals of the year to encourage attendees to free their originality by customizing a denim leaf and adding it to a larger than life shade tree made of recycled denim. VIPs had access to a custom patch station where they could select a jacket or short to make their own with unique and branded patches.
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Role: Project Management • Cross-functional Briefs • Brand Amplification • On-Site Activation
Celebrity and VIP guests were invited to the Nashville Soho house for bites, drinks, crafts, and a private performance by Bonnaroo headliner Tai Verdes to reintroduce Lee to music industry artist and influencers and celebrate its Sponsorship of the popular music festival Bonnaroo.
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Role: Art Direction • Cross-functional Project Management • GTM Plan • Media/Influencer Outreach • Event Production
Lee sponsors the opening night gala of the “Fresh, Fly & Fabulous: 50 Years of Hip Hop Style” exhibit. VIPs and influencers were invited for a first look at the collection curated by The Museum of The Fashion Institute of Technology. Lee styles were showcased, emphasizing Lee as one of the original fashion staples of Hip Hop.
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Role: Event Production • Cross-functional Project Management • Brand Amplification • On-Site Activation • Media/Influencer Outreach
Influencers, celebrities, and VIPs were invited to Brooklyn's Public Records to celebrate the launch of a capsule collection honoring the black cowboys that built the west.
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Role: Event Production • Cross-functional Project Management • Brand Amplification • On-Site Activation • Media/Influencer Outreach